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How do I include or exclude campaigns from Budget management?

In the lower part of Budget management each channel has its own section.

There you can:

  • See the channel-level budget.

  • Expand the channel to see the campaigns (and sometimes ad groups) included.

  • Use toggles to include or exclude specific campaigns from budget control.

    • Turning on a toggle will also activate the campaign if it was not already active.

  • In many cases, edit budgets at campaign or ad group level by clicking Edit.

Important: When Spend rest is active, you cannot manually change the daily/total budgets for campaigns:

  • The system automatically adjusts these budgets to match the Spend rest logic.

  • This is expected behaviour and prevents manual overrides that would break pacing.

If you want to edit budgets anyway, create a New budget with Spend pacing that overrides the Spend rest mode.