Campaign Management

Campaign Creation

• What is campaign creation in Adcredo?
• What do I need before I can create campaigns?
• What channels can I create campaigns for in the campaign builder?
• How is an Order used when creating campaigns?
• What views and tabs exist inside an Order that relate to campaign creation?
• How does Budget management in the Order work?
• What is GA4 pacing and how do I use it?
• What is “New budget” in Budget management and what do the actions mean?
• What do Upcoming budgets, Historic budgets and Budget cycle settings show?
• How do I include or exclude campaigns from Budget management?
• What is the Assets section in the Order and how is it different from Assets in the Campaign Builder?
• What are Comments, Pacing, Documents, Settings and Change logs inside an Order?
• What is the A/B test feature and how do I use it?
• What is a draft in the campaign builder?
• How do I create a new campaign draft?
• How do templates work for campaign drafts?
• How do I configure channels and structure inside a campaign draft?
• What is the Assets step inside a campaign draft?
• How does the Ad builder work? (Media, Ad formats, Ad settings)
• How do I create keywords, text ads and assets in the Search tab?
• How do I push assets into the campaign structure?
• What is the channel verification step?
• How does the Preview and External preview work?
• When are campaigns actually created in the platforms?
• What are Pending and Error states?
• Can some campaigns be partially created even if the draft ends in Error?
• What is “Add new ad” and how does it work?
• Can I delete a campaign draft, and what happens if I do?