How to create a Custom metric

Before you start

Custom metrics unify the same KPI across multiple platforms so you can use one consistent metric in views and reporting.

Best practice:

• Don’t mix percentage, currency, and number metrics in the same custom metric.
• Keep the metric “type” consistent across platforms.
• If metric naming differs across platforms, check platform documentation to confirm definitions match.

Create a new Custom metric

1. Go to Metrics
2. Click Create new (top right)

Step 1: Select metric type

1. Select Custom metrics
2. Click Next

Step 2: Select owner (Account or Brand)

Choose where the metric should be available:

• Account
  • The metric will be selectable in reporting for all Brands in your main account.
• Brand
  • Select the Brand in the dropdown
  • The metric will only be available for that Brand
  • Useful when a metric is only relevant for a specific Brand type or setup

Click Next.

Step 3: Select platform metrics to include

1. Choose the platform metric(s) you want to map into the unified metric
2. You can include multiple platforms at once
3. Click Next

Step 4: Configure metric information

1. Metric name
   Internal name used inside Adcredo
2. External name (optional)
   Only visible in external reports (sent to the end viewer), not internal reporting
3. Suffix (optional)
   Choose if the metric should display as:
   • Percentage
   • Currency
   • Leave empty if it’s a standard number metric
4. If suffix = Currency: choose Currency option
   This controls how currency is handled in reporting:
   • Ad account (suffix)
     Displays the connected ad account currency (from platform connection).
     Display only (no conversion).
   • Static (suffix)
     Lets you choose a fixed currency to display.
     Display only (no conversion).
   • Exchange (calculation) (Custom metrics only)
     Converts incoming values from multiple source currencies into one output currency.
     Use this when the same metric is used across Brands/ad accounts with different currencies and you need comparable values in one report currency.
5. Metric goal (required)
   • Highest value / Lowest value / No value
     Metric goal is needed to support comparisons in reporting and to define what “good” means for the KPI.
6. Comparison value (optional)
   • Difference in Percentage
   • Previous value
7. Comparison value in colors (optional)
   Enable red/green coloring (based on your metric goal).
8. Round metric (optional)
   Choose how decimals should be handled:
   • None
   • Nearest
   • Round up
   • Round down
9. Click Submit to create the metric