What are Comments, Pacing, Documents, Settings and Change logs inside an Order?
Comments
- A free-text area where you can document:
- Strategy decisions.
- Changes made.
- Client instructions or approvals.
- Strategy decisions.
- Good for keeping a history of decisions tied to an Order.
Pacing
- Shows day-by-day spend versus the pacing target.
- Helps you quickly see if campaigns are running ahead or behind plan.
Documents
- Displays any uploaded internal documents (e.g. briefs, contracts, media plans).
- Also includes CRM data for brands with CRM integrations:
- CRM data here is typically handled via Adcredo and is not something a user configures alone.
- CRM data here is typically handled via Adcredo and is not something a user configures alone.
Settings
Key elements:
- Order information tab:
- Overview of basic Order info (name, dates, etc.).
- Top right:
- Pause – pauses the Order. A popup explains what happens to campaigns.
- Once paused, the button becomes Archive, and an Activate button appears.
- Activating an Order does not automatically activate paused campaigns.
- Activating an Order does not automatically activate paused campaigns.
- After archiving, the next step is Delete (use with care).
- Pause – pauses the Order. A popup explains what happens to campaigns.
- Overview of basic Order info (name, dates, etc.).
- Edit sensitive data:
- Only opens the Reference (CRM) fields for editing.
- Only opens the Reference (CRM) fields for editing.
- Assigned agents/users tab:
- Add or change agents/users assigned to the Order.
- Add or change agents/users assigned to the Order.
- Shared budgets Google/Bing (advanced):
- For managing shared budgets between Google and Bing.
- Often used when Bing campaigns are created as copies of Google campaigns:
- You can define how budgets are split between the two before campaigns are created.
- You can define how budgets are split between the two before campaigns are created.
- For managing shared budgets between Google and Bing.
- Budget split (new drafts):
- Predefines how budget should be split between Google and Bing for new drafts created in this Order.
- Predefines how budget should be split between Google and Bing for new drafts created in this Order.
Change logs
- Shows a history of changes inside the Order, including:
- User who made the change.
- Channel.
- Item (campaign, ad group, etc.).
- Change details (e.g. status updated, budget updated, old vs. new value).
- User who made the change.