What are Custom variables and how do I use them?

Custom variables are custom values you can define for the Brand to later on use in calculations in reporting "calculated metrics". This is helpful whenever you need to have customised values calculated into report metrics.

Example scenario could be:

• if you are an agency and have agreed margins on top of spend and would like to include the total costs in reports to your clients

When creating a custom variable you need to: 

• Enter Name and Value
• Click Add variable
• Save changes

You can edit or remove variables later if needed.