What are metrics in Adcredo?

Metrics in Adcredo are the values you use to track performance and build reporting across channels. Because Adcredo is multi-channel, you can map and standardize metrics so you can compare results consistently across platforms.

Metrics are performance values used across Adcredo (for example in aggregated views and reporting). They include:

• Standard platform metrics (Impressions, Clicks, Spend, Conversions, etc.)
• Custom metrics you create to unify definitions across platforms
• Calculated metrics you create to generate KPIs using formulas