What is GA4 pacing and how do I use it?

If a Brand has Google Analytics 4 (GA4) connected, you can use GA4 pacing to optimise based on GA4 metrics rather than only ad spend.

In Budget management → GA4 pacing:

1. Click GA4 pacing to open the slide-out.
   
   
2. Enable GA4 pacing.
   
   
3. Select:
   
   
   • Data source (GA4 property).
     
     
   • Metric and breakdown you want to use as pacing goal.
     
     
4. Optionally add a filter (e.g. a URL substring).
   
   
   • Use the Check filter option to verify it matches the correct data.
     
     
5. Set a target value for the metric.
   
   
6. Click Update.
   
   

Adcredo will then use GA4 data to adjust pacing (including pausing or adjusting campaigns) to reach the GA4 goal, regardless of the standard budget setup.