What is “New budget” in Budget management and what do the actions mean?

In Budget management you can click New budget to create a new budget rule for the Order.

In the slide-out:

1. (Optional) Reference ID – internal tracking.
   
   
2. Action – Active or Pause.
   
   
3. Sub-action:
   
   
   • Spend pacing – Normal pacing mode using the target and cycle.
     
     
   • Spend rest – Focuses on the remaining budget and remaining days:
     
     
     • Automatically recalculates daily budgets based on what is left.
       
       
     • Used if a campaign is too slow/fast to catch up within the remaining cycle.
       
       
   • Spend total – Ignores previous cycles and focuses only on:
     
     
     • The new budget.
       
       
     • The date range you set within the current or next cycle.
       
       
     • Often used when spend is still zero and you want to push out all budget from now until a specific date.
       
       
4. New order target:
   
   
   • The new total budget target.
     
     

• Original target is only used together with Roll-over.
  
  
• Example:
  
  
  • Your Order target is 100 €.
    
    
  • In the first cycle you only spend 90 € → 10 € is missing.
    
    
  • With Roll-over active, those 10 are added on top of the next cycle, so the new active target for the next cycle becomes 110 €.
    
    
  • Adcredo will then use 110 € as the target when it adjusts and manages the campaign budgets for that next cycle.
    
    
• Original target keeps track of the initial Order target (in this example 100 €), so you always know what the original agreed budget was, even if Roll-over increases the budget between cycles.
  
  
• If you do not use Original target, the updated budget (for example 110 € after rollover) becomes the new baseline for future cycles.
  
  

1. Channel budget split:
   
   
   • Optionally divide the new budget between channels.
     
     
   • You can add conditions if needed.
     
     
2. Start date:
   
   
   • If the start date is within the current cycle, the new budget applies immediately to this cycle.
     
     
   • If the start date is in the future, it will apply to a later cycle.
     
     

Click Create to apply the new budget.