What is the A/B test feature and how do I use it?

The A/B test section in an Order lets you create cross-channel A/B tests managed by Adcredo (separate from native platform experiments).

To create an A/B test:

1. Go to A/B test inside the Order.
   
   
2. Click New A/B test (top right).
   
   
3. A slide-out opens:
   
   
   • Enter an A/B test name.
     
     
4. Click Next:
   
   
   • Select start and end dates for the test.
     
     
5. Click Next:
   
   
   • Select data source:
     
     
     • You can choose between Campaign or Ad groups.
       
       
6. Click Next:
   
   
   • Select a metric to compare (one main metric).
     
     
7. Click Next:
   
   
   • Pick a chart color per data source for easier comparison.
     
     
8. Click Create.
   
   

Managing the test:

• The A/B test appears in the list.
  
  
• Click the trash can icon to delete it.
  
  
• Click the test name to open a slide-out and view results:
  
  
  • Total results and results per day.
    
    
  • Age breakdown.
    
    
  • Gender breakdown.
    
    
  • Metric performance.