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What is the Assets step inside a campaign draft?

In the Assets step of the campaign builder, you manage all assets tied specifically to this draft.

Tabs include:

  • Uploaded:

    • Drag-and-drop or click to upload images and videos.

    • Selected assets are used to build ads.

  • Catalogs:

    • For Meta catalog campaigns. You can select existing Meta catalogs (created in Meta, not in Adcredo).

  • Posts:

    • Allows you to use organic posts in paid campaigns.

    • Choose channel and page/account → posts load below → click a post to create an ad from it.

  • Search (for Google/Bing):

    • Keywords – create keyword lists.

    • Text ads – create responsive search ads.

    • Assets – create Google ad assets (call, sitelinks, image, callout, price, promotion, structured snippet, business name, business logo, location).

From Uploaded/Posts you can click Create ads to move into the Ad builder.